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"We feel advertising the Sutherland's Signature
Series, a "Special Edition" exclusive
to our dealership, gives our advertising more drawing
power. Plus, the Signature Series allows us to differentiate
our product from the other Chevrolet dealers in
our area. And, when we sell one of these Special
Edition vehicles our profit is much greater."
--Brian Smith, Sales Manager, Sutherland Chevrolet
DRIVE N STYLE™ founder Butch Davis, right,
with Brian Smith of Sutherland Chevrolet.
"Consumers want something different today,
and accessorizing our vehicles allows us to give
our customers a vehicle that is unique. By accessorizing
our vehicles, we not only satisfy our customers'
need for something different, but we make a higher
profit on these vehicles. The bottom line: accessorizing
helps us sell more vehicles, and make more in
the process."
--Tom Breeze, Sales Manager, Jack Kain Ford
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